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StoryBrand your website with New Ink
Top Navigation: Keep it Simple
Resist putting everything you do in your top navigation.
Boil it down to 3-5 options and include a CTA button. Remember, if you confuse, you’ll lose.
reaction.ca
StoryBranded by New Ink
Hero Image: Pass the Grunt Test
Use the hero section to tell visitors 3 things:
1) What you offer
2) How it makes life better
3) How to get started
VisionPrivateWealth.com
StoryBranded by New Ink
Value Stack: Tell Me Why
Don’t make visitors figure out why your brand is better.
Place a Value Stack right under the hero image that spells out 3 top reasons they should do business with you.
PrymeInfil.com
StoryBranded by New Ink
The Problem: Clearly identify the problem your brand solves
Customers don’t buy services and products, they buy answers to problems.
Name the problem, agitate a pain point, promise a solution.
K9Photo.org
StoryBranded by New Ink
The Solution: Show how you solve the problem
The Guide: Play the guide, not the hero
Show empathy for your visitors and build trust with certifications, reviews, video clips, logos, testimonials, and other social proof.
ChrisMullen.org
StoryBranded by New Ink
The Plan: Tell them how to do business with you
The Lead Capture: Use a lead generator
Respect the inbox and provide real value with your lead generator.
MariacaWealth.com
StoryBranded by New Ink
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