New Ink portfolio
Brand Communication Platforms (BCPs)
About Sharon Benedict
Sharon Benedict is Director of Strategic Messaging at New Ink. She combines a tendency towards lean copy with a strategic sensibility. Her extensive Natural Products industry knowledge, copywriting and research skills, make her the center of New Ink’s day-to-day operation.
In the past decade, Sharon has concepted and implemented over 100 marketing campaigns for over 60 brands, most of them in the Natural Products sector. She has also has published seven books, two on college writing.
New Ink’s vision of copywriting is that every word be tied to a strategic aim. Guided by a commitment to escape the competitive herd and generate original, compelling copy for clients, New Ink delivers attractively simple, strategically spot-on branded messaging.
For years, BrandHive was New Ink’s primary client. As such, much of the copywriting and strategic development shown here was created in concert with BrandHive’s talented staff, including Creative Director Matt Aller and Chief Marketing Officer and Co-Founder Jeff Hilton, for BrandHive clients. Sharon Benedict, New Ink’s Director of Strategic Brand Messaging, worked for BrandHive first in a freelance capacity, then as their Senior Copywriter and, later, as their Director of Strategic Brand Messaging.